Most companies in the business-to-business SaaS model work on a freemium model or a trial model. We are going to try both.
Gone are the days when you could make a simple software product that serves all customers the same way. We now have to design the whole product and the user experience around it.
These days, a complete product entails marketing funnel, onboarding, discovery, add-ons, and communication. Now we are trying to make a product that offers distinct benefits to different sized teams and people with different roles. Our design challenge is to create a product that can grow with the customer and retain them, while not being overwhelming at the start.
This complexity plays out in our pricing model as well.
We need a pricing model that gets us in the door, charges more as we provide more value to larger teams, and makes enough money to keep us in business!
So we’ve talked to our existing customers, former customers, and prospective customers and have tried to imagine and build a total spectrum product that addresses the problem of “graduation” – the movement of successful growing teams onto more enterprise- focused products.
Today, we’re happy to announce that we have launched a new pricing model. It’s sort of a hybrid between freemium (very small teams are free) and low-cost tiered plans, with high-value add-ons coming soon at most all levels.
We decided that our new pricing model must:
- Have a free tier for small teams
- Present compelling up-sell opportunities
- Match price to value, and not be gimmicky
- Encourage the adding of people to teams
- Make sense for both makers and managers
- Allow existing customers to retain old model if they prefer
We hope you love it. Let us know either way:
twitter: @sprintly / support@sprint.ly
Have some questions? Read some common questions from the Billing sections of our knowledge base.
