A marketing workflow that helps drive growth
Welcome to our new series: How to Ship – we’ll be talking to leaders from some of the best teams in the world, so you can learn their secrets and apply them to your team. This week we’re interviewing Lars Lofgren, the Growth Manager at KISSmetrics. What does your company do? KISSmetrics ties all your data […]
The omission of “why?”
A few years back, I worked at a company which made a very simple mistake in how they delivered product, which unduly limited the amount internal innovation: the omission of why. The company was in the advertising space which is a morass of opaque terms like “piggyback pixels”, “real-time boom lists” and “demand-side platforms”. Contrast that with […]